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Digital Marketing: Influences of Social Media and Influencer Marketing in Gaining New Customers

In the past, word of mouth, postcards, flyers, posters, billboards, television and radio influences played a major influence in traditional marketing. With the advancement in technology, digital marketing came in existence, which is a modern way to advertise products and services. Digital marketing involves the use of digital technologies such as LCD displays, LED monitors, laptop, smartphones, tablets, and desktop to advertise different products and services via the internet. Digital marketing is considered the most effective and most influential method of marketing used today with web design, social marketing, search engine optimization or SEO, influencer marketing, content management system, and video marketing under its umbrella. Let us know more about the influences of social media marketing and influencer marketing when it comes to acquiring more leads or new customers in availing a product or a service.

Today, a typical modern individual has at least one social media account, and of course, he is also highly actively engaged with online business transactions either buying or selling. Social media marketing has always been associated with brand building and not sales, but the fact is that it can be used in generating leads for your business. Lead generation is a way of bringing people closer to your sales bucket but it is not the same thing as selling, rather it is knowing more about the needs and wants of your customers to you can eventually turn them into paying customers. A long time ago, generation of lead consisted of activities such as filling out a form at the back of the magazine or sending out survey via snail mail, but today internet plays a major role in lead generation via email opt-ins, video marketing, and ad campaigns. Currently, lead generation is made faster, easier and more convenient for customers, most especially with the influence of social media. With social media, people are given the power to readily tag or share the product or service content they are satisfied with, and even post their own photo wearing or using the item, thus encouraging others to do the same. Social media marketing works together with influencer marketing to create a very powerful drive in order to influence people, directly or indirectly endorsing a product or service via social media websites.

To effectively use social media marketing and influencer marketing, you can start a challenge or contest, create a customized tab, treating your page like a website, track brand mentions, create events, offering a free sample, usage of video, not ignoring comments, and creating unique taglines or titles. If you want to know more about social media marketing, influencer marketing and other forms of digital marketing, feel free to view our related articles, blogs, and stories on our website.

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